Follow Billboard. All rights reserved. Flash forward to , and none of those things are true anymore. But with all that's changed, the music video still reigns paramount in the pop world, as a conversation-starter, as a starmaker, as a cementer of legacy.
Though the ways we consume music videos in would've been almost unthinkable at century's start, the impact they have on our lives and pop culture remains relatively similar. Our small town teenaged protagonist is a sort of Napoleon Dynamite with -- get this! Shakira, "Whenever, Wherever" dir. Francis Lawrence, Scissor Sisters, "Let's Have a Kiki" dir. Vern Moen, Dance Club Songs chart in Adele, "Rolling in the Deep" dir. Sam Brown, Frank Ocean, "Pyramids" dir. Nabil Elderkin, The Avalanches, "Frontier Psychiatrist" dir. Ariana Grande feat.
Zedd, "Break Free" dir. Chris Marrs Piliero, But wait! Ari herself has been taken captive! Will she Yes, and then she will board a spaceship where Zedd is both captain and DJ. Aaliyah, "Rock the Boat" dir. Hype Williams, The video ends with a gorgeous shot of her swimming alone, trailed by billowy silk, toward a surface that seems contiguous with the clouds.
Tim McGraw, "Humble and Kind" dir. Wes Edwards, It would have been understandably tempting to make a video that interpreted the song as literally as songwriter Lori McKenna intended: As a message to her children. Each guy is wearing a Speedo, mind you. Mitski, "Your Best American Girl" dir.
Zia Anger, Kanye West feat. Dwele, "Flashing Lights" dir. Spike Jonze, David Bowie, "Lazarus" dir. Johan Renck, Shortly after David Bowie succumbed to liver cancer on Jan. The Lonely Island, "Lazy Sunday" dir.
Akiva Schaffer, Grimes, "Kill v. Maim" dir. Chris Robinson, Residente, "Descencuentro" dir. Residente, The end result is breathtakingly and unexpectedly lovely. The money spent shows up in the form of Rick Owens, Raf Simons and Supreme, but the swag is priceless. Madonna, "Hung Up" dir. Toby Keith, "Red Solo Cup" dir. Michael Salomon, Gotye feat. Natasha Pincus, Dua Lipa, "New Rules" dir. Henry Scholfield, Some new new rules: 1. Launch a thousand Pinterest boards with a beachy pastel color scheme and an enviable hotel slumber party.
Take unlikely inspiration from the animal kingdom with head-bobbing choreography meant to evoke the fidgety movements of a pack of flamingos. No, really! Embrace the storytelling power of repetition for a dance routine whose third-act twist still delights as much as it did the first time. Big Boi, "Tightrope" dir. Wendy Morgan, Sum 41, "Fat Lip" dir. Marc Klasfeld, For extra flat-sole kicks, check the hair-metal-homaging "Pain for Pleasure" outro that often played with "Fat Lip" on MTV, proving that adolescent rawk brattiness knows no generation gap.
Michel Gondry, But his greatest cinematic achievement may remain Kylie Minogue's four-lap trek around the streets of Paris, with Kylie and her universe's neighbors somehow layering on top of themselves each time she passes Go. Seldom has that ever been more clear than in the "O. Kesha, "Blow" dir. The grab-bag of high-art references makes this music video ripe for fan theories.
Van Goghian sky swirls abound! V jumps off a balcony in front of a painting of the fallen Icarus! Amid this lavish portrait of BTS at the height of their game, one thing is clear: the septet makes K-pop for the thinking fan. Ludacris feat. Shawnna, "Stand Up" dir. Dave Meyers, The clip for Luda's first Billboard Hot No. A kiss from 'Cris makes a woman's ass expand to cartoonish size, after which Luda puts on a Sideshow Bob-sized sneaker to start stomping the dancefloor and bring the house down literally.
Who knows! But when he moved in , we followed, just like that. Red Hot Chili Peppers, "Californication" dir. Missy Elliott, "Gossip Folks" dir. Ludacris and Ms. Ciara, "Promise" dir. Diane Martel, Bat for Lashes, "What's a Girl to Do" dir.
Dougal Wilson, According to a interview , Khan wanted the director to model the video after films like E. Robyn, "Call Your Girlfriend" dir. Max Vitali, Christina Aguilera, "Beautiful" dir. Bryan Barber, They twerk. They drink from red plastic cups. They turn hair dryers into props. Quick-cut edits and scene jumps give the video a playful, frenetic energy, while choreography and costume changes make it pro without being overly polished.
Justin Bieber, "Sorry" dir. Parris Goebel, Iggy Azalea feat. Charli XCX, "Fancy" dir.